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Avery Durrant

Just someone who loves building things!

📍 New York, New York

AI as a Partner: Enhancing Human Potential Without Replacing It

AI is taking over routine work, and the companies that also cut the people who handle judgment are walking it back. Why the best use of AI is to offload everything around the relationship, and leave the relationship to people.

What Is Custral?

Custral is a full-cycle CRM: the operating system for your whole company. What it does from first touch to renewal, the three beliefs behind it, and who it’s for.

Customers Move in a Loop, Not a Funnel

Customers don’t move through a funnel. They move through a loop. The five lifecycle stages, who owns each one, where the real leverage sits between teams, and how to build your company as a flywheel.

Why Build Another CRM? Exactly! Here’s What I’m Building and Why

Years of building sales, onboarding and support systems taught me one thing: no CRM could hold the whole customer journey. So I built one that can.